Course reserves for BA (Hons) Marketing
- Department: Faculty of Business and Communication
- Course number: BAM
- Instructors:
- Wong Choon Fah
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Economics : | McConnell, Campbell, R. | |
330 MCC 2018 | Available | ||||||
| Economics / | Sloman, John. | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 330 SLO 2018 | Available | ||||
| Frank Wood's business accounting 1 : | Sangster, Alan, | Open Collection | |
657 SAN 2018 | Available | |||||
| Financial accounting for undergraduates / | Wallace, James S. | Electronic Book | |
657 WAL 2020 | Available | Record URL | ||||
| Business mathematics / | Clendenen, Gary, | Electronic Book | |
650.01513 CLE 2018 | Available | Record URL | ||||
| Business English writing : | Roche, Marc. | Open Collection | |
428.208865 ROC 2018 | Available | |||||
| Business communication : | Guffey, Mary Ellen. | |
651.7 GUF 2018 | Available | ||||||
| Statistics for managers using Microsoft Excel / | Levine, David M., | Electronic Book | |
519.50285 LEV 2017 | Available | Record URL | ||||
| Business statistics : | Groebner, David F., | Electronic Book | |
519.5 GRO 2018 | Available | Record URL | ||||
| Fundamentals of management : | Robbins, Stephen P., | Open Collection | FIRST CITY UNIVERSITY COLLEGE |
658 ROB 2017 | Available | Record URL | ||||
| Financial accounting and reporting / | Elliot, Barry | Open Collection | |
657 ELL 2019 | Available | |||||
| Fundamentals of financial management / | Brigham, Eugene F., | Electronic Book | |
658.15 BRI 2019 | Available | Record URL | ||||
| Foundations of financial management / | Block, Stanley B., | Electronic Book | |
658.15 BLO 2017 | Available | Record URL | ||||
| Principles of managerial finance / | Gitman, Lawrence J. | Electronic Book | |
658.15 GIT 2015 | Available | Record URL | ||||
| Marketing management / | Kotler, Philip. | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8 KOT 2016 | Available | ||||
| Marketing management / | Kotler, Philip. | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8 KOT 2016 | Available | ||||
| Marketing management / | Kotler, Philip. | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8 KOT 2016 | Available | ||||
| Management information systems : | Laudon, Kenneth C., | Open Collection | FIRST CITY UNIVERSITY COLLEGE |
658.4038 LAU 2020 | Available | |||||
| Information Technology for Management | Schwalbe, Kathy | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.404 SCH 2019 | Available | ||||
| Marketing management : | Kotler, Philip. | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8 KOT 2018 | Available | ||||
| Project management : | Kerzner, Harold. | |
658.404 KER 2013 | Available | ||||||
| Project management : | Kerzner, Harold. | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.404 KER 2013 | Available | ||||
| International business : | Cavusgil, S. Tamer, | Electronic Book | |
658.049 CAV 2017 | Available | Record URL | ||||
| Research methods for business students. 8th Ed. | Saunders, M. N. K., | Open Collection | |
650.072 SAU 2019 | Available | Record URL | ||||
| Research methods for business students. 8th Ed. | Saunders, M. N. K., | Open Collection | |
650.072 SAU 2019 | Available | Record URL | ||||
| Advertising and integrated brand promotion / | Green Spot | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Green Spot | 659.1 ADV 2019 | Available | |||||
| Advertising and promotion : | Belch, George E. | Electronic Book | |
659.1 BEL 2018 | Available | Record URL | ||||
| Integrated marketing communication : | Blakeman, Robyn. | Open Collection | |
658.802 BLA 2018 | Available | |||||
| Customer Relationship Management : | Kumar, V. | Electronic Book | |
658.812 KUM 2018 | Available | Record URL | ||||
| Service Management : Operations, Strategy, Information Technology. 9th Ed. | Bordoloi, Sanjeev | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658 BOR 2019 | Available | ||||
| Essentials of Services Marketing. 3th Ed. | Wirtz, Jochen, | Electronic Book | |
658.8 WIR 2018 | Available | Record URL | ||||
| Social media marketing / | Tuten, Tracy L. | |
658.872223 TUT 2018 | Available | ||||||
| Exploring strategy : | Johnson, Gerry, | Electronic Book | FIRST CITY UNIVERSITY COLLEGE |
658.4012 JOH 2017 | Available | Record URL | ||||
| Strategic management : | David, Fred R., | Electronic Book | |
658.4012 DAV 2017 | Available | Record URL | ||||
| Logistics & supply chain management / | Christopher, Martin. | |
658.5 CHR 2016 | Available | ||||||
| Essentials of supply chain management / | Hugos, Michael H. | Electronic Book | |
658.7 HUG 2018 | Available | Record URL | ||||
| Marketing research / | Burns, Alvin C., | Electronic Book | |
658.83 BUR 2020 | Available | Record URL | ||||
| Marketing research : | Malhotra, Naresh K., | Electronic Book | |
658.83 MAL 2019 | Available | Record URL | ||||
| Business to business marketing management : | Blythe, Jim, | Electronic Book | |
658.804 BLY 2017 | Available | Record URL | ||||
| Business-to-business marketing 2020-2021 / | Miller, Richard K. | Electronic Book | |
658.8 MIL 2020 | Available | Record URL | ||||
| Consumer Behavior: Buying, Having, and Being, Global Edition 12th Ed. | Solomon, Michael R. | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8342 SOL 2018 | Available | ||||
| Consumer behaviour : | Foxall, Gordon R. | Electronic Book | |
658.834 FOX 2015 | Available | Record URL | ||||
| Consumer behaviour / | Schiffman, Leon G. | |
658.8342 SCH 2015 | Available | ||||||
| Management consulting : | Wickham, Louise, | |
658.46 WIC 2016 | Available | ||||||
| Marketing plans : | McDonald, Malcolm | Electronic Book | |
658.802 MCD 2016 | Available | Record URL | ||||
| Financial institutions management : | Saunders, Anthony, | Electronic Book | |
332.1068 SAU 2018 | Available | Record URL | ||||
| The essential guide to doing your research project / | O'Leary, Zina, | Electronic Book | |
300.72 OLE 2017 | Available | Record URL | ||||
| Understanding Cross-Cultural Management. 4th Ed. | Browaeys, Marie-Joëlle, | Open Collection | |
658.3008 BRO 2019 | Available | |||||
| Business ethics / | Shaw, William H., | Red Spot | FIRST CITY UNIVERSITY COLLEGE Red-spot |
Red Spot | 174.4 SHA 2017 | Available | ||||
| Business ethics / | Shaw, William H., | Open Collection | |
174.4 SHA 2017 | Available | |||||
| Business ethics / | Shaw, William H., | Open Collection | |
174.4 SHA 2017 | Available | |||||
| Retailing management / | Levy, Michael, | Open Collection | |
658.87 LEV 2019 | Available | |||||
| Retail management : | Berman, Barry, | Electronic Book | |
658.87 BER 2018 | Available | Record URL | ||||
| Making sense of change management : | Cameron, Esther, | Open Collection | |
658.406 CAM 2020 | Available | |||||
| Managing change / | Burnes, Bernard, | Electronic Book | |
658.406 BUR 2017 | Available | Record URL | ||||
| Frank Wood's Business Accounting: an Introduction to Fnancial Accounting. | Sangster, Alan, | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 657 SAN 2021 | Available | ||||
| Business mathematics for UiTM / | Lau, Too Kya | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 650.01513 LAU 2022 | Available | ||||
| Principles of Marketing- Global Edition | Kotler, Philip, | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8 KOT 2024 | Available | ||||
| Business Law in Malaysia. | Lee, Mei Pheng, | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 346.595065 LEE 2023 | Available | ||||
| Project Management: A Systems Approach to Planning, Scheduling, and Controlling | Kerzner, Harold, | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.404 KER 2022 | Available | ||||
| Strategic management : concepts and cases : a competitive advantage approach / | David, Fred R., | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.4012 DAV 2022 | Available | ||||
| International business : | Griffin, Ricky W., | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.049 GRI 2020 | Available | ||||
| Introduction to research methods : a hands-on approach / | Pajo, Bora, | Reference | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Reference | 001.42 PAJ 2023 | Available | ||||
| Research methodology : best practices for rigorous, credible, and impactful research / | Aguinis, Herman, | Reference | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Reference | 300.72 AGU 2024 | Available | ||||
| Digital Marketing "Strategy, Implementation and Practice". | Chaffey, Dave, | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8/72 CHA 2022 | Available | ||||
| Business-to-business marketing / | Brennan, Ross, | Open Collection | |
658.804 BRE 2020 | Available | |||||
| College writing skills with readings / | Langan, John, | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 808.042 LAN 2023 | Available | ||||
| Strategic management / | Rothaermel, Frank T., | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.4012 ROT 2024 | Available | ||||
| Principles of Marketing- Global Edition | Kotler, Philip, | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 658.8 KOT 2024 | Checked out | 11/08/2025 | |||
| Business Statistics: A First Course, Global Edition | Levine, David M., | Open Collection | FIRST CITY UNIVERSITY COLLEGE FCUC Library |
Open Collection | 519.5 LEV 2020 | Available |