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Digital Marketing "Strategy, Implementation and Practice".

By: Contributor(s): Material type: TextTextPublisher: Hoboken, NJ : Pearson, [2022]Edition: Eighth EditionDescription: xxv, 534 pages : illustrations ; 26cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292400969
Subject(s): Additional physical formats: Online version:: Strategy, implementation and practiceDDC classification:
  • 658.8/72 CHA 2022 23/eng/20211207
LOC classification:
  • HF5415.1265 .C455 2022
Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
List(s) this item appears in: New Book 2024
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds Course reserves
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8/72 CHA 2022 (Browse shelf(Opens below)) Available 00025109

BA (Hons) Marketing

Total holds: 0

Includes bibliographical references and index.

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.