Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

By:

Belch, George E. (George Edward), 1951- [author]

Contributor(s):

Belch, Michael A [author]

Material type: Text

TextPublisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018Edition: Eleventh editionDescription: 1 volume (various pagings) : color illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781259548147
1259548147
9781259921698
1259921697
1260152308
9781260152302

Subject(s):

DDC classification:

659.1 BEL 2018 23

LOC classification:

HF5823 .B387 2018

Online resources:

Click here to access online

Contents:

Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds	Course reserves
Electronic Book		FIRST CITY UNIVERSITY COLLEGE	659.1 BEL 2018 (Browse shelf(Opens below))	e-book		e00101		Diploma Graphic Design DIploma in Mass Communication BA (HONS) ENTREPRENEURSHIP BA (Hons) Marketing BA (Hons.) Business Management

Total holds: 0

Includes bibliographical references and indexes