Strategic management / Frank T. Rothaermel, Georgia Institute of Technology.

By:

Rothaermel, Frank T [author.]

Material type: Text

TextPublisher: New York, NY : McGraw Hill LLC, [2024]Edition: Sixth editionDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781266191862

Subject(s):

Additional physical formats: Online version:: Strategic managementDDC classification:

658.4/012 ROT 2024 23/eng/20220908

LOC classification:

HD30.28 .R6646 2024

Summary: "The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"-- Provided by publisher.

List(s) this item appears in: New Book 2025

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.4012 ROT 2024 (Browse shelf(Opens below))	Available		00025251		Master of Business Administration BA (Hons.) Business Management BA (Hons) Marketing BSc (Hons) Accounting

Total holds: 0

Includes index.

"The market for strategy texts can be broadly separated into two overarching categories: traditional application-based and research-based. Traditional application-based strategy books represent the first-generation texts with first editions published in the 1980s. The researchbased strategy books represent the second-generation texts with first editions published in the 1990s. I wrote this text to address a needed new category-a third generation of strategy content that combines into one the student-accessible, application-oriented frameworks of the first-generation texts with the research-based frameworks of the second-generation texts. The market response to this unique approach to teaching and studying strategy continues to be overwhelmingly enthusiastic"-- Provided by publisher.