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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik .

Contributor(s): Material type: TextTextPublisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019Edition: Eighth editionDescription: xxiii, 425 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1337110213
  • 9781337110211
Other title:
  • Advertising & integrated brand promotion
Subject(s): DDC classification:
  • 659.1 ADV
Contents:
Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds Course reserves
Green Spot Green Spot FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Green Spot FCUC Library 659.1 ADV 2019 (Browse shelf(Opens below)) Available 00024658

Diploma Graphic Design

B. of Information Systems (Hons) in Business Management

BA (HONS) ENTREPRENEURSHIP

BA. (Hons.) Graphic Design

BA (Hons) Marketing

BA (Hons.) Business Management

Total holds: 0

Includes bibliographical references and index.

Advertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.