Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.

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TextProducer: Lanham, Maryland : Rowman & Littlefield, 2018Edition: 3rd edDescription: 327 p. ; 26 cmContent type:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds	Course reserves
Open Collection		FIRST CITY UNIVERSITY COLLEGE	658.802 BLA 2018 (Browse shelf(Opens below))	Available		00024540		BA (HONS) ENTREPRENEURSHIP BA (Hons) Marketing BA (Hons.) Business Management BBA (Hons) Hospitality Management

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Includes bibliographical references and index.

Integrated marketing communication : creative strategy from idea to implementation /​ Robyn Blakeman, University of Tennessee, Knoxville.