Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.

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Material type: Text

TextProducer: Harlow : Pearson, 2018Edition: 7th global editionDescription: 845 pages : illustrations (some colors) ; 28 cmContent type:

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Average rating: 5.0 (1 votes)

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds	Course reserves
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 KOT 2018 (Browse shelf(Opens below))	Available		00024496		Bachelor of Arts (Hons) Fashion Marketing BA (Hons) Marketing BA (Hons.) Business Management

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Includes bibliographical references and index.

Marketing management : an Asian perspective /​ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.