FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)

Your search returned 71 results.

Not what you expected? Check for suggestions
Sort
Results
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
  • Wheeler, Alina [author.]
Edition: Fifth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Brand management strategies : luxury and mass markets / ​William D'Arienzo. by
  • D'Arienzo, William [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Fairchild Books, 2016
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 DAR 2016.

Branding : in five and a half steps / Michael Johnson. by
  • Johnson, Michael, 1964-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Thames & Hudson, 2016Copyright date: c2016.
Other title:
  • Definitive guide to the strategy and design of brand identities
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658..827 JOH 2016.

Kids and branding in a digital world / Barrie Gunter. by
  • Gunter, Barrie [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Manchester : Manchester University Press, [2016]Copyright date: �2016
Availability: No items available.

Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by
  • Slade, Catharine [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Laurence King Publishing, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Brands with character / idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co. by
  • Basheer Graphic Books
  • Working Title & Co
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Basheer Graphic Books, c2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 BRA.

Creative advertising : an introduction / Miriam Sorrentino. by
  • Sorrentino, Miriam
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 SOR 2013.

Building better brands : a comprehensive guide to brand strategy and identity development /​ Scott Lerman. by
  • Lerman, Scott
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Cincinnati : How Design Books, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 LER 2014.

Tasty stories : legendary food brands and their typefaces / Joke Gosse ; text editing, Anna Jenkinson. by
  • Gossé, Joke
  • Jenkinson, Anna
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 686.224 GOS 2014.

Brand new : the shape of brands to come /​ Wally Olins. by
  • Olins, Wally
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Thames & Hudson, 2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 OLI 2014.

Branding and spaces / editor, concept and project director Josep M. Minguet ; co-autor, Miquel Abellan. by
  • Minguet, Josep Maria
  • Abellan, Miquel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2013
Other title:
  • Branding and spaces
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ABE 2013 .

Strategic brand management : building, measuring, and managing brand equity /​ Kevin Lane Keller. by
  • Keller, Kevin Lane, 1956-
Edition: 4th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.827 KEL, ...

Designing B2B brands : lessons from Deloitte and 195,000 brand managers /​ Carlos Martinez Onaindía &​ Brian Resnick. by
  • Martinez Onaindia, Carlos
  • Resnick, Brian
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Hoboken, New Jersey, : Wiley, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 MAR 2013.

Brand! / [chief editor, Atian]. by
  • Atian
Series: Top graphic design series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shenzhen, Chiana : Hightone Book, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 BRA 2012.

Brand bible : the complete guide to building, designing and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. by
  • Millman, Debbie
  • Rodrigo Corral Design (Firm)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly, Mass : Rockport, c2012
Other title:
  • Complete guide to building, designing, and sustaining brands
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 BRA 2012.

The emergence of 'Sneaker Culture' in the 80's has been a successful industry in recent years. How did collaborations between artists & designers with major footwear corporations such as Nike and Adidas help strengthen the branding and ideology of 'Sneaker Culture'? / Adrian Francis Nunis. by
  • Nunis, Adrian Francis
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-10.

How alcoholic beverage companies use emotional appeal as branding tool in print advertisement. Case studies on Heineken and Guinness / Steve Ooi Wei Tee. by
  • Ooi, Steve Wei Tee [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-07.

The use of character design 'Be@rbrick' to promote a variety of brands. How effective can it be? / Yap Shir Li. by
  • Yap, Shir Li [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-12.

Brand-driven innovation : strategies for development and design / Erik Roscam-Abbing. by
  • Roscam-Abbing, Erik
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 ROS 2010.

An analysis of what influences the uniqueness and innovativeness of Japanese packaging design / by Wan Yan Yee. by
  • Wan, Yan Yee
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2009
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-04.

Pages