Tasty stories : legendary food brands and their typefaces / Joke Gosse ; text editing, Anna Jenkinson.

By:

Gossé, Joke

Contributor(s):

Jenkinson, Anna

Material type: Text

TextDescription: Antwerp : Luster, c2014ISBN:

9789460581014
9460581013

Subject(s):

DDC classification:

686.224 23

Summary: "Tasty stories looks at 23 brands in the food industry that have achieved global influence because of their strong visual brand identity, focusing on the typography that is used in their logos, advertising and packaging from the founding of the brand up till now. Typographer Joke Gossé brought together numerous logos, posters, packages and illustrations from the brands' founding years up to now. With the help of this material, she explains how the visual brand identities changed over the years and which typographic styles or marketing strategies lie at the base of those design choices"--Back cover.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	686.224 GOS 2014 (Browse shelf(Opens below))	Available		00023374

Total holds: 0

Includes bibliographical references.

"Tasty stories looks at 23 brands in the food industry that have achieved global influence because of their strong visual brand identity, focusing on the typography that is used in their logos, advertising and packaging from the founding of the brand up till now. Typographer Joke Gossé brought together numerous logos, posters, packages and illustrations from the brands' founding years up to now. With the help of this material, she explains how the visual brand identities changed over the years and which typographic styles or marketing strategies lie at the base of those design choices"--Back cover.