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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type:
TextPublication details: Harlow, Essex : Pearson, 2013.Edition: 4th ed., Global edDescription: 590 p. : col. ill. ; 28 cmISBN: - 9780273779414 (pbk.)
- 0273779419 (pbk)
- 658.827 23
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.827 KEL (Browse shelf(Opens below)) | Available | 00023344 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.827 KEL (Browse shelf(Opens below)) | Available | 00023345 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.827 KEL (Browse shelf(Opens below)) | Available | 00023346 |
Total holds: 0
Authorised adaptation from the United States edition, entitled Strategic brand management, 4th edition, Pearson, 2013.
Includes bibliographical references and index.