Building better brands : a comprehensive guide to brand strategy and identity development / Scott Lerman.

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Material type: Text

TextPublisher: Cincinnati : How Design Books, 2014Description: 199 p. : col. ill. ; 21 cmContent type:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 LER 2014 (Browse shelf(Opens below))	Available		00024382

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Building better brands : a comprehensive guide to brand strategy and identity development /​ Scott Lerman.