Brand management strategies : luxury and mass markets / William D'Arienzo.

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Material type: Text

TextPublisher: New York : Fairchild Books, 2016Description: xv, 368 p. : ill. ; 24 cmContent type:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 DAR 2016 (Browse shelf(Opens below))	Available		00024273

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Includes bibliographical references and index.

Brand management strategies : luxury and mass markets / ​William D'Arienzo.