Creative advertising : an introduction / Miriam Sorrentino.

By:

Sorrentino, Miriam

Material type: Text

TextPublication details: London : Laurence King, 2014.Description: 240 p. : col. ill. ; 26 cmISBN:

9781780671192 (pbk.)
1780671199 (pbk.)

Subject(s):

DDC classification:

760.3 23

Summary: Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659.1 SOR 2013 (Browse shelf(Opens below))	Available		00023571

Total holds: 0

Includes bibliographical references and index.

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.