Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindía & Brian Resnick.

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Material type: Text

TextProducer: Hoboken, New Jersey, : Wiley, 2013Description: xiii, 209 p. : col. ill. ; 29 cmContent type:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 MAR 2013 (Browse shelf(Opens below))	Available		00024352

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Includes index.

Designing B2B brands : lessons from Deloitte and 195,000 brand managers /​ Carlos Martinez Onaindía &​ Brian Resnick.