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Digital Marketing "Strategy, Implementation and Practice". by
  • Chaffey, Dave, 1963- [author.]
  • Chadwick, Fiona [author.]
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Pearson, [2022]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8/72 CHA 2022.
Lists:

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E [author.]
  • Baack, Donald [author.]
Edition: Ninth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson, 2021
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 CLO 2021.

Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines. by
  • Graphic Artists Guild (U.S.) [issuing body.]
Edition: Sixteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Graphic Artists Guild, [2021]Distributor: Cambridge, MA : Distributor, The MIT Press Copyright date: ©2021
Other title:
  • Pricing & ethical guidelines
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6068 GRA 2021.
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Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell. by
  • Brennan, Ross [Author]
  • Canning, Louise [Author]
  • McDowell, Raymond [Author]
Series: Core textbook
Edition: 5th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: London : SAGE Publications, 2020
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.804 BRE 2020.

Marketing research / Alvin C. Burns, Ann Veeck & Ronald F. Bush. by
  • Burns, Alvin C [author.]
  • Veeck, Ann [author.]
  • Bush, Ronald F [author.]
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Pearson Education, [2020]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Business-to-business marketing 2020-2021 / Richard K. Miller and Kelli Washington. by
  • Miller, Richard K [Author]
  • Washington, Kelli D [Author]
Series:
Edition: 4th edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Miramar, FL : Richard K. Miller & Associates, [2020]Copyright date: �2020
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Marketing management / Greg W. Marshall, Mark W. Johnston. by
  • Marshall, Greg W [author.]
  • Johnston, Mark W [author.]
Edition: 3rd. ed.
Material type: Text Text; Format: print regular print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Publisher: New York, NY : McGraw-Hill Education, 2019
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: Checked out (1).

Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology by
  • Malhotra, Naresh K [author]
Edition: Seventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Pearson, [2019]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Digital marketing / strategy, implementation and practice Dave Chaffey, Fiona Ellis-Chadwick. by
  • Chaffey, Dave, 1963- [author.]
  • Ellis-Chadwick, Fiona [author.]
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England ; New York : Pearson, [2019]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang. by
  • Fyall, Alan [author.]
  • Legohérel, Patrick [author.]
  • Frochot, Isabelle [author.]
  • Wang, Youcheng [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Social media marketing /​ Tracy L. Tuten &​ Michael R. Solomon. by
  • Tuten, Tracy L
  • Solomon, Michael R
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Los Angeles : Sage, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872223 TUT 2018.

Integrated marketing communication : creative strategy from idea to implementation /​ Robyn Blakeman, University of Tennessee, Knoxville. by
  • Blakeman, Robyn
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Lanham, Maryland : Rowman &​ Littlefield, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 BLA 2018.

Marketing management : an Asian perspective /​ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Swee, Hoon Ang
  • Chin, Tiong Tan
  • Siew, Meng Leong
Edition: 7th global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Harlow : Pearson, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KOT 2018.
  (1 votes)
Strategic Integrated Marketing Communications / ​ Larry Percy. by
  • Percy, Larry
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Milton : Routledge, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 PER 2018, ...

Integrated marketing communications /​ William Chitty, Edwina Luck, Nigel Barker. by
  • Chitty, William
Edition: 5th Asia-Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Southbank, Victoria : Cengage, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CHI 2018.

E-commerce 2019 : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C, 1944- [author.]
  • Traver, Carol Guercio [author.]
Edition: Fifteenth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Pearson, [2019]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 LAU 2019.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
  • Belch, George E. (George Edward), 1951- [author]
  • Belch, Michael A [author]
Edition: Eleventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. by
  • Wirtz, Jochen [author.]
  • Lovelock, Christopher H [author.]
Edition: 3rd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Harlow, England : Pearson, [2018]Copyright date: ©2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. by
  • Kotler, Philip [Author]
  • Armstrong, Gary (Gary M.) [author.]
  • Opresnik, Marc O. (Marc Oliver) [Author]
Edition: Seventeenth edition, Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Pearson Higher Education, [2018]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Electronic commerce /​ Gary P. Schneider. by
  • Schneider, Gary P
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Boston, MA. Cengage Learning, 2017
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 SCH 2017.

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