Principles of marketing / Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.

By:

Kotler, Philip [Author]

Contributor(s):

Armstrong, Gary (Gary M.) [author.]
Opresnik, Marc O. (Marc Oliver) [Author]

Material type: Text

TextPublisher: Hoboken : Pearson Higher Education, [2018]Edition: Seventeenth edition, Global editionDescription: 1 Electronic resource (1 volume)Content type:

text

Media type:

computer

Carrier type:

Online resource

ISBN:

9781292220178

Subject(s):

Marketing

DDC classification:

658.8 KOT 2018 23

LOC classification:

HF5415 .K636 2018

Online resources:

Click here to access online

List(s) this item appears in: eBooks_FBHC

Average rating: 0.0 (0 votes)

Holdings ( 1 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds	Course reserves
Electronic Book		FIRST CITY UNIVERSITY COLLEGE	658.8 KOT 2018 (Browse shelf(Opens below))	e-book		e00304		DIploma in Mass Communication BA (HONS) ENTREPRENEURSHIP BSc (Hons) Accounting and Finance

Total holds: 0

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