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Digital Marketing "Strategy, Implementation and Practice". by
- Chaffey, Dave, 1963- [author.]
- Chadwick, Fiona [author.]
Edition: Eighth Edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Pearson, [2022]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8/72 CHA 2022.
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Exploring strategy : text and cases / Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes, with the assistance of Jason Evans, Clive Kerridge. by
- Whittington, Richard [Author]
- Regnér, Patrick [Author]
- Angwin, Duncan [Author]
- Johnson, Gerry [Author]
- Scholes, Kevan [Author]
- Evans, Jason [Assistant author]
- Kerridge, Clive [Assistant author]
Edition: Twelfth Edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken : Pearson, 2020
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.4012 EXP 2020.
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Crafting and executing Strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III. by
- Thompson, Arthur A, 1940-
- Strickland, A. J. (Alonzo J.)
- Gamble, John (John E.)
- Peteraf, Margaret A
Edition: 21st ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
New York : McGraw Hill, c2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.4012 CRA 2018, ...
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Exploring strategy : text and cases / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér, ; with the assistance of Jason Evans, Clive Kerridge, Steve Pyle. by
- Johnson, Gerry [author.]
- Whittington, Richard, 1958- [author.]
- Scholes, Kevan [author.]
- Angwin, Duncan [author.]
- Regnér, Patrick [author.]
Series: Always learning
Edition: Eleventh edition.
Material type: Text; Format:
available online
Publisher: Harlow, United Kingdom : Pearson Education, 2017
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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Strategic management / Frank T. Rothaermel by - Rothaermel, Frank T [author.]
Edition: Third edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2017]Copyright date: ©2017
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
- Srivastava, Rajendra K [editor.]
- Thomas, Gregory Metz [editor.]
Material type: Text; Format:
available online
; Literary form:
Not fiction
Publisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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