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Strategic Brand Licensing : Building Brand Value Through Enduring Partnerships by
  • Longo, Maria Cristina [author.]
  • Canalichio, Pete [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Routledge Taylor & Francis Group, 2024
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 LON 2024.
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Strategic management for the hospitality and tourism industry : developing a competitive advantage / Vincent Sabourin, PhD. by
  • Sabourin, Vincent [author.]
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Palm Bay, FL, USA : Apple Academic Press, 2022
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 647.94068 SAB 2022.

Fundamentals of public communication campaigns / Jonathan Matusitz. by
  • Matusitz, Jonathan Andre, 1976- [author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, N.J. : Wiley Blackwell, 2023
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 302.2 MAT 2022.

Strategic management : concepts and cases : a competitive advantage approach / Fred R. David, Forest R. David. by
  • David, Fred R [author.]
  • David, Forest R [author.]
Edition: Seventeenth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson, 2022
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.4012 DAV 2022.
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Digital Marketing "Strategy, Implementation and Practice". by
  • Chaffey, Dave, 1963- [author.]
  • Chadwick, Fiona [author.]
Edition: Eighth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : Pearson, [2022]
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8/72 CHA 2022.
Lists:

Project Management QuickStart Guide: The Simplified Beginner's Guide to Precise Planning, Strategic Resource Management, and Delivering World Class Results by
  • Croft, Chris [author.]
Series: Quickstart guide
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: [Albany, NY] : ClydeBank Media LLC, [2022]Copyright date: ©2022
Other title:
  • Project management quick start guide
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: Checked out (1).
Lists:

Entrepreneurship skills for new ventures / David C. Kimball and Robert N. Lussier. by
  • Kimball, David Charles, 1959- [author.]
  • Lussier, Robert N [author.]
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2021
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.11 KIM 2021.

Strategic human resource management / Jeffrey A. Mello. by
  • Mello, Jeffrey A
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Boston : Cengage, 2019
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.3 MEL.
  (1 votes)
Exploring strategy : text and cases / Richard Whittington, Patrick Regnér, Duncan Angwin, Gerry Johnson, Kevan Scholes, with the assistance of Jason Evans, Clive Kerridge. by
  • Whittington, Richard [Author]
  • Regnér, Patrick [Author]
  • Angwin, Duncan [Author]
  • Johnson, Gerry [Author]
  • Scholes, Kevan [Author]
  • Evans, Jason [Assistant author]
  • Kerridge, Clive [Assistant author]
Edition: Twelfth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken : Pearson, 2020
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.4012 EXP 2020.

Crafting and executing Strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, A. J. Strickland III. by
  • Thompson, Arthur A, 1940-
  • Strickland, A. J. (Alonzo J.)
  • Gamble, John (John E.)
  • Peteraf, Margaret A
Edition: 21st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
New York : McGraw Hill, c2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.4012 CRA 2018, ...

Strategic management: concepts and cases: competitiveness & globalization / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson by
  • Hitt, Michael A
  • Ireland, R. Duane
  • Hoskisson, Robert E
Edition: 12e.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : Boston, MA : Cengage Learning, [2017]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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Exploring strategy : text and cases / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér, ; with the assistance of Jason Evans, Clive Kerridge, Steve Pyle. by
  • Johnson, Gerry [author.]
  • Whittington, Richard, 1958- [author.]
  • Scholes, Kevan [author.]
  • Angwin, Duncan [author.]
  • Regnér, Patrick [author.]
Series: Always learning
Edition: Eleventh edition.
Material type: Text Text; Format: available online remote
Publisher: Harlow, United Kingdom : Pearson Education, 2017
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Strategic management / Frank T. Rothaermel by
  • Rothaermel, Frank T [author.]
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2017]Copyright date: ©2017
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Strategic management : a competitive advantage approach / Fred R. David and Forest R. David by
  • David, Fred R [author.]
  • David, Forest R [author.]
Edition: Sixteenth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2017]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Doing the right things right : how the effective executive spends time / Laura Stack. by
  • Stack, Laura [author.]
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Oakland, CA : Berrett-Koehler Publishers, [2016]Copyright date: �2016
Availability: No items available.

Creating competitive advantage : how to be strategically ahead in changing markets / Kevin Uphill. by
  • Uphill, Kevin [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London, United Kingdom ; Philadelphia, PA : Kogan Page Limited, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. by
  • Everett, Lesley [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Philadelphia : Kogan Page, 2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
  • Srivastava, Rajendra K [editor.]
  • Thomas, Gregory Metz [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications, 2016Copyright date: �2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Winning a billion consumers : a disruptive approach for success in India / Atul Joshi. by
  • Joshi, Atul [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New Delhi, India ; Thousand Oaks, California : SAGE, [2016]
Availability: No items available.

Stragility : excelling at strategic changes / Ellen R. Auster and Lisa Hillenbrand. by
  • Auster, Ellen R [author.]
  • Hillenbrand, Lisa, 1957- [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Toronto : University of Toronto Press, 2016
Availability: No items available.

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