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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik . by
- Allen, Chris T [author]
- O'Guinn, Thomas Clayton [author]
- Scheinbaum, Angeline Close [author]
- Semenik, Richard J [author]
Edition: Eighth edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019
Other title: - Advertising & integrated brand promotion
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2019.
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Advertising and promotions : integrated brand approach / Richard J. Semenik, Chris T. Allen, Thomas C. O'Quinn, Hans Rudiger Kaufmann. by
- Semenik, Richard J
- Allen, Chris T
- O'Quinn, Thomas C
- Kaufmann, Hans Rudiger
Edition: 6th ed, International ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mason, Ohio : South-Western, c2012.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2012.
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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
- O'Guinn, Thomas C
- Allen, Chris T
- Semenik, Richard J
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Beachwood, OH : South-Western College Pub., 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 OGU 2000, ...
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Buying creative services / Bobbi Balderman. by - Balderman, Bobbi, , 1946-
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.10297 BAL 1996.
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Mediaweek [electronic resource].
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Brewster, N.Y. : A/S/M Communications, 1991-; New York, N.Y. : Adweek L.P.
Availability: No items available.
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Mediaweek [electronic resource].
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Brewster, N.Y. : A/S/M Communications, 1991-; New York, N.Y. : Adweek L.P.
Availability: No items available.
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