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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by
  • Katz, Helen E [author.]
Series: Routledge communication series
Edition: 8th Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2022
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659 KAT 2022.
Lists:

Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik . by
  • Allen, Chris T [author]
  • O'Guinn, Thomas Clayton [author]
  • Scheinbaum, Angeline Close [author]
  • Semenik, Richard J [author]
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2019.

The media handbook : a complete guide to advertising media selection, planning, research, and buying /​ Helen Katz. by
  • Katz, Helen E
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: New York : Routledge, 2016
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659 KAT 2017.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 OGU 2012, ...

Advertising and promotions : integrated brand approach / Richard J. Semenik, Chris T. Allen, Thomas C. O'Quinn, Hans Rudiger Kaufmann. by
  • Semenik, Richard J
  • Allen, Chris T
  • O'Quinn, Thomas C
  • Kaufmann, Hans Rudiger
Edition: 6th ed, International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western, c2012.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2012.

Integrated marketing communications : the holistic approach / Tony Yeshin. by
  • Yeshin, Tony
  • Chartered Institute of Marketing
Series: The CIM student workbook series. Marketing. | The marketing series. Student.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 YES 1998.

Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beachwood, OH : South-Western College Pub., 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 OGU 2000, ...

Buying creative services / Bobbi Balderman. by
  • Balderman, Bobbi, , 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, IL : NTC Business Books, c1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.10297 BAL 1996.

Direct marketing through broadcast media : : TV, radio, cable, infomercials, home shopping, and more / / Alvin Eicoff. by
  • Eicoff, Alvin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : : NTC Business Books, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.872 EIC 1995, ...

Copy chasers on creating business-to-business ads / / Edmund O. Lawler. by
  • Lawler, Edmund O
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : : NTC Business Books, 1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 LAW 1994.

Mediaweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Brewster, N.Y. : A/S/M Communications, 1991-; New York, N.Y. : Adweek L.P.
Other title:
  • Media week
Availability: No items available.

Mediaweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Brewster, N.Y. : A/S/M Communications, 1991-; New York, N.Y. : Adweek L.P.
Other title:
  • Media week
Availability: No items available.

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