The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

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Material type: Text

TextProducer: New York : Routledge, 2016Edition: 6th edDescription: 231 p. ; 23 cmContent type:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	659 KAT 2017 (Browse shelf(Opens below))	Available		00024520

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Includes bibliographical references and index.

The media handbook : a complete guide to advertising media selection, planning, research, and buying /​ Helen Katz.