Direct marketing through broadcast media : : TV, radio, cable, infomercials, home shopping, and more / / Alvin Eicoff.

By:

Eicoff, Alvin

Material type: Text

TextPublication details: Lincolnwood, Ill. : : NTC Business Books, , c1995.Description: viii, 233 p. : : ill. ; ; 24 cmISBN:

0844235180

Subject(s):

Summary: In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers of broadcast direct marketing, it is contemporary, covering all of the newest media forms and techniques. And, like few books ever written on the subject, it gives the broader perspective because it is based on a lifetime of success. You get the total picture of where broadcast direct marketing has been and where it's headed.

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Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.872 EIC 1995 (Browse shelf(Opens below))	Available		00011124
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.872 EIC 1995 (Browse shelf(Opens below))	Available		00011123

Total holds: 0

Includes index.

In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers of broadcast direct marketing, it is contemporary, covering all of the newest media forms and techniques. And, like few books ever written on the subject, it gives the broader perspective because it is based on a lifetime of success. You get the total picture of where broadcast direct marketing has been and where it's headed.