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Buying creative services / Bobbi Balderman.

By: Material type: TextTextPublication details: Lincolnwood, IL : NTC Business Books, c1996.Description: vii, 238 p. : ill. ; 24 cmISBN:
  • 0844234974
Subject(s):
Contents:
Ch. 1. The Name of the Game Ch. 2. Getting Started Ch. 3. Defining the Project Ch. 4. Scheduling Ch. 5. Setting a Budget Ch. 6. Selecting the Right Suppliers Ch. 7. Working with Your Creative Resources Ch. 8. Creating an In-House Department: Pros and Cons Ch. 9. Making the Project Go Ch. 10. Bringing Ideas to Life: The Process of Art Production Ch. 11. Getting Ready for the Printer: Pre-press Production Ch. 12. Selecting and Working with Printers Ch. 13. Probing the Printing Processes Ch. 14. Handling Video Productions Ch. 15. Producing the Video: From Script to Finished Product Ch. 16. Putting It All Together.
Summary: In 240 easy-to-read and use pages this hands-on reference walks you step-by-step through the process of selecting, buying, and evaluating creative services. Included are helpful suggestions for defining your goals and projects clearly; easy-to-use guidelines for setting realistic schedules; common-sense help for developing and monitoring budgets; insider's tips for getting the most out of "creative types;" and handy checkpoints for selecting and working with the entire range of suppliers, from artists and designers to printers to directors to video production houses. In addition, more than 20 professionally developed forms and checklists provide you with the everyday tools to communicate clearly; make informed, intelligent choices and decisions; and set sensible guidelines and goals for evaluating outcomes.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.10297 BAL 1996 (Browse shelf(Opens below)) Available 00011287
Total holds: 0

Includes index.

Ch. 1. The Name of the Game Ch. 2. Getting Started Ch. 3. Defining the Project Ch. 4. Scheduling Ch. 5. Setting a Budget Ch. 6. Selecting the Right Suppliers Ch. 7. Working with Your Creative Resources Ch. 8. Creating an In-House Department: Pros and Cons Ch. 9. Making the Project Go Ch. 10. Bringing Ideas to Life: The Process of Art Production Ch. 11. Getting Ready for the Printer: Pre-press Production Ch. 12. Selecting and Working with Printers Ch. 13. Probing the Printing Processes Ch. 14. Handling Video Productions Ch. 15. Producing the Video: From Script to Finished Product Ch. 16. Putting It All Together.

In 240 easy-to-read and use pages this hands-on reference walks you step-by-step through the process of selecting, buying, and evaluating creative services. Included are helpful suggestions for defining your goals and projects clearly; easy-to-use guidelines for setting realistic schedules; common-sense help for developing and monitoring budgets; insider's tips for getting the most out of "creative types;" and handy checkpoints for selecting and working with the entire range of suppliers, from artists and designers to printers to directors to video production houses. In addition, more than 20 professionally developed forms and checklists provide you with the everyday tools to communicate clearly; make informed, intelligent choices and decisions; and set sensible guidelines and goals for evaluating outcomes.

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