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Interactive marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote
Publication details: London : Henry Stewart Publications with the Institute of Direct Marketing.
Availability: No items available.

Print week [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote
Publication details: London : Haymarket Business Publications Ltd.
Availability: No items available.

Interactive marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote
Publication details: London : Henry Stewart Publications with the Institute of Direct Marketing.
Availability: No items available.

Print week [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote
Publication details: London : Haymarket Business Publications Ltd.
Availability: No items available.

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by
  • Katz, Helen E [author.]
Series: Routledge communication series
Edition: 8th Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, 2022
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659 KAT 2022.
Lists:

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E [author.]
  • Baack, Donald [author.]
Edition: Ninth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson, 2021
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 CLO 2021.

Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Angeline Close Scheinbaum, and Richard J. Semenik . by
  • Allen, Chris T [author]
  • O'Guinn, Thomas Clayton [author]
  • Scheinbaum, Angeline Close [author]
  • Semenik, Richard J [author]
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019
Other title:
  • Advertising & integrated brand promotion
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2019.

Social media marketing /​ Tracy L. Tuten &​ Michael R. Solomon. by
  • Tuten, Tracy L
  • Solomon, Michael R
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Los Angeles : Sage, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872223 TUT 2018.

Integrated marketing communication : creative strategy from idea to implementation /​ Robyn Blakeman, University of Tennessee, Knoxville. by
  • Blakeman, Robyn
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Lanham, Maryland : Rowman &​ Littlefield, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 BLA 2018.

Ogilvy on advertising in the digital age / Miles Young. by
  • Young, Miles [author]
Edition: First U.S. edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: ©2018Publisher: New York : Bloomsbury, 2018
Other title:
  • Advertising in the digital age
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.144 YOU 2018.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
  • Belch, George E. (George Edward), 1951- [author]
  • Belch, Michael A [author]
Edition: Eleventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Creativity : delectable culinary branding / Louis Bou. by
  • Bou, Louis
Material type: Text Text; Format: print ; Literary form: Not fiction
Copyright date: c2017Publisher: Singapore : Basheer Graphics, 2017
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 BOU 2017.

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
  • Wheeler, Alina [author.]
Edition: Fifth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

The media handbook : a complete guide to advertising media selection, planning, research, and buying /​ Helen Katz. by
  • Katz, Helen E
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: New York : Routledge, 2016
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659 KAT 2017.

Automobile design graphics : a visual history from the Golden Age to the gas crisis 1900-1973 /​ Jim Heimann (ed.) ; Steven Heller, Jim Donnelly, [German translation, Thomas J. Kinne ; French translation, François Dirdans]. by
  • Heller, Steven
  • Donnelly, Jim
  • Heimann, Jim
  • Kinne, Thomas J, 1961-
  • Dirdans, Francois
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English, French, German Publisher: Köln : Taschen, [2016]Copyright date: c2016
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 745.4 AUT 2016.

Kids and branding in a digital world / Barrie Gunter. by
  • Gunter, Barrie [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Manchester : Manchester University Press, [2016]Copyright date: �2016
Availability: No items available.

Selling war : a critical look at the military's PR machine / Steven J. Alvarez. by
  • Alvarez, Steven J
Material type: Text Text; Format: available online remote; Nature of contents: biography; Literary form: Not fiction
Publisher: Lincoln : Potomac Books, an imprint of the University of Nebraska Press, 2016Copyright date: �2016
Availability: No items available.

The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. by
  • Bryant, Andy [author.]
  • Mawer, Charlie [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2016
Availability: No items available.

The Zeon files : art and design of historic Route 66 signs / Mark C. Childs and Ellen D. Babcock. by
  • Childs, Mark C
  • Babcock, Ellen D, 1957-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albuquerque : University of New Mexico Press, 2016
Availability: No items available.

Simulating visitor behavior / by Kutay Guler. by
  • Guler, Kutay [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2016
Availability: No items available.

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