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Ogilvy on advertising in the digital age / Miles Young.

By: Material type: TextTextCopyright date: ©2018Publisher: New York : Bloomsbury, 2018Edition: First U.S. editionDescription: 288 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781635571462
  • 1635571464
Other title:
  • Advertising in the digital age
Subject(s): Genre/Form: DDC classification:
  • 659.144 YOU
Summary: "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website.
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds Course reserves
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE 659.144 YOU 2018 (Browse shelf(Opens below)) Available 00024663

Diploma Graphic Design

BA. (Hons.) Graphic Design

Total holds: 0

"First published in Great Britain by Goodman 2017"--Title page verso.

Includes bibliographical and index.

"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website.