Results
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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. by
- Boyd, Harper W
- Walker, Orville C
- Larreche, Jean-Claude
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BOY 1998, ...
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Marketing Strategy: Planning And Implementation by
Edition: 3rd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: McGraw-Hill 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 WAL 1999, ...
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Principles of services marketing / Adrian Palmer. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 658.8 PAL 1998, ...
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New public sector marketing / David Chapman, Theo Cowdell. by
- Chapman, David
- Cowdell, Theo
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Financial Times Pitman Pub., 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 CHA 1998, ...
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Global marketing strategy / Harold Chee, Rod Harris. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London : Financial Times Pitman Pub., 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CHE 1998.
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Strategic market management / David A. Aaker. by
Edition: 5th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : John Wiley, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8101 AAK 1998.
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Australasian marketing journal [electronic resource] : AMJ. by
- University of New South Wales. School of Marketing
- Australian & New Zealand Marketing Academy
- Australian Marketing Institute
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Sydney : School of Marketing, University of New South Wales
Availability: No items available.
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International journal of arts management [electronic resource]. by - Ecole des hautes �etudes commerciales (Montr�eal, Qu�ebec). Chaire de gestion des arts
Material type: Continuing resource; Format:
electronic
available online
; Type of continuing resource:
periodical
Publication details: Montr�eal : Chair in Arts Management, �Ecole des hautes �etudes commerciales, 1998-
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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