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Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar. by
  • Mougayar, Walid, 1959-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Mcgraw-Hill, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 MOU 1998.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larreche, Jean-Claude
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BOY 1998, ...

Marketing management : knowledge and skills /​ J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: Irwin/​McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/​McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 DON 1998, ...

Direct marketing : an integrated approach /​ William J. McDonald. by
  • McDonald, William J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 658.84 MCD 1998, ...

International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by
  • Graham, John L
  • Meloan, Taylor W
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 INT 1998, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 659.1 BEL, ...

Marketing Strategy: Planning And Implementation by
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 WAL 1999, ...

Principles of services marketing / Adrian Palmer. by
  • Palmer, Adrian
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 658.8 PAL 1998, ...

New public sector marketing / David Chapman, Theo Cowdell. by
  • Chapman, David
  • Cowdell, Theo
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Pitman Pub., 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 CHA 1998, ...

Global marketing strategy / Harold Chee, Rod Harris. by
  • Chee, Harold
  • Harris, Rod
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Pitman Pub., 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CHE 1998.

Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8101 AAK 1998.

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by
  • Wilson, R. M. S. (Richard Malcolm Sano)
  • Gilligan, Colin
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 WIL 1997, ...

Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers. by
  • McDonald, Malcolm, 1938-
  • Rogers, Beth, 1957-
  • Chartered Institute of Marketing
Series: Marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann in association with The Chartered Institute of Marketing, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MCD 1998.

Discovering data mining : from concept to implementation / Peter Cabena ... [et al.]. by
  • Cabena, Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 005.74 CAB.

Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
  • Churchill, Gilbert A
  • Peter, J. Paul
Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/Mcgraw Hill, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CHU.

Creating stores on the web / Joe Cataudella, Ben Sawyer, Dave Greely. by
  • Cataudella, Joe
  • Sawyer, Ben
  • Greely, Dave
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley, CA : Peachpit Press, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 CAT 1998.

Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.. by
  • Foxall, Gordon
  • Goldsmith, Ronald Earl
  • Brown, Stephen
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : International Thomson Business Press, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8342 FOX 1998, ...

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Saunders, John A, 1946-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 HOO 1998, ...

Australasian marketing journal [electronic resource] : AMJ. by
  • University of New South Wales. School of Marketing
  • Australian & New Zealand Marketing Academy
  • Australian Marketing Institute
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Sydney : School of Marketing, University of New South Wales
Other title:
  • AMJ
Availability: No items available.

International journal of arts management [electronic resource]. by
  • Ecole des hautes �etudes commerciales (Montr�eal, Qu�ebec). Chaire de gestion des arts
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Montr�eal : Chair in Arts Management, �Ecole des hautes �etudes commerciales, 1998-
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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