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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche.
Material type:
TextPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 3rd edDescription: xxii, 547 p. : ill. ; 26 cmISBN: - 0071154299
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 BOY 1998 (Browse shelf(Opens below)) | Available | 00008985 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8 BOY 1998 (Browse shelf(Opens below)) | Available | 00008895 |
Total holds: 0
Includes bibliographical references and index.
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