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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: New York : McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : ill. ; 28 cmISBN: - 0071160884
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Green Spot
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Green Spot | Storage | 659.1 BEL (Browse shelf(Opens below)) | Available | 00010104 | ||
Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Storage | Storage | 659.1 BEL (Browse shelf(Opens below)) | Available | 00010103 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Storage | Storage | 659.1 BEL (Browse shelf(Opens below)) | Available | 00010073 |
Total holds: 0
Includes bibliographical references and index.
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19150 [EMO]