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Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers.

By: Contributor(s): Material type: TextTextSeries: Marketing seriesPublication details: Oxford : Butterworth-Heinemann in association with The Chartered Institute of Marketing, 1998.Description: xvi, 194 p. : ill. ; 24 cmISBN:
  • 075063278X
  • 9780750632782
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 MCD 1998 (Browse shelf(Opens below)) Available 00010077
Total holds: 0

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