Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, c1998.Edition: 5th edDescription: xvi, 944 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 DON 1998 (Browse shelf(Opens below))	Available		00008916
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 DON 1998 (Browse shelf(Opens below))	Available		00008715

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Includes bibliographical references and index.

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Marketing management : knowledge and skills /​ J. Paul Peter, James H. Donnelly, Jr.