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Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W. Leppard.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1993.Description: 168 p. : ill. ; 24 cmISBN: - 0844234559
- 9780844234557
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 MCD 1993 (Browse shelf(Opens below)) | Available | 00011166 |
Total holds: 0
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| 658.802 MAR 1996 Marketing Communications Strategy: Diploma Paper 9 | 658.802 MAR 1996 Marketing Communications Strategy: Diploma Paper 9 | 658.802 MCD Marketing plans : | 658.802 MCD 1993 Marketing by matrix : | 658.802 MCD 2002 Marketing plans : | 658.802 MCD 2002 Marketing plans : | 658.802 MCD 2002 Marketing plans : |
Reprint. First published: Jordan Hill, England : Butterworth-Heinemann, 1992.
Includes index.
Donated By Centrepoint Bandar Utama