Normal view MARC view ISBD view

Marketing by matrix : (Record no. 6105)

MARC details
000 -LEADER
fixed length control field	01005nam a2200277 a 4500
001 - CONTROL NUMBER
control field	vtls000009430
003 - CONTROL NUMBER IDENTIFIER
control field	MY-PjKIC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200206124339.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100211s1993 ilua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0844234559
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780844234557
035 ## - SYSTEM CONTROL NUMBER
System control number	0844234559
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description	201510231437
Level of effort used to assign nonsubject heading access points	norliday
Level of effort used to assign subject headings	201002111604
Level of effort used to assign classification	VLOAD
--	201002111437
--	VLOAD
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	658.802 MCD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	McDonald, Malcolm,
Dates associated with a name	1938-
245 10 - TITLE STATEMENT
Title	Marketing by matrix :
Remainder of title	100 practical ways to improve your strategic and tactical marketing /
Statement of responsibility, etc.	Malcolm McDonald & John W. Leppard.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Lincolnwood, Ill. :
Name of publisher, distributor, etc.	NTC Business Books,
Date of publication, distribution, etc.	1993.
300 ## - PHYSICAL DESCRIPTION
Extent	168 p. :
Other physical details	ill. ;
Dimensions	24 cm.
500 ## - GENERAL NOTE
General note	Reprint. First published: Jordan Hill, England : Butterworth-Heinemann, 1992.
500 ## - GENERAL NOTE
General note	Includes index.
591 ## -
--	Donated By Centrepoint Bandar Utama
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Market segmentation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Leppard, John.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Koha item type
		Dewey Decimal Classification			Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	FCUC Library	75.00		658.802 MCD 1993	00011166	03/02/2021	Open Collection