Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W. Leppard.

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1993.Description: 168 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.802 MCD 1993 (Browse shelf(Opens below))	Available		00011166

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Reprint. First published: Jordan Hill, England : Butterworth-Heinemann, 1992.

Includes index.

Donated By Centrepoint Bandar Utama

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing /​ Malcolm McDonald &​ John W. Leppard.