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Marketing by matrix :

McDonald, Malcolm, 1938-

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W. Leppard. - Lincolnwood, Ill. : NTC Business Books, 1993. - 168 p. : ill. ; 24 cm.

Reprint. First published: Jordan Hill, England : Butterworth-Heinemann, 1992. Includes index.

ISBN: 0844234559 9780844234557

Subjects--Topical Terms:
Strategic planning.
Market segmentation.

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