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		Strategic Integrated Marketing Communications / Larry Percy. by Percy, Larry Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Producer: Milton : Routledge, 2018 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 PER 2018, ... Place hold Add to cart (remove)
		How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick De Edition: 3rd edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		Brand desire : how to create consumer involvement and inspiration / by Nicholas Ind & Oriol Iglesias. by Ind, Nicholas [author.] Iglesias, Oriol [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; New York, NY : Bloomsbury Information, 2016 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956- Edition: 4th ed., Global ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, Essex : Pearson, 2013 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.827 KEL, ... Place hold Add to cart (remove)
		No cover image available The Impact On Celebrity Endorsement On Brand Image: The Case Of Nike by Tan, Horng Chuen Series: School Of Business Material type: Text; Format: print ; Literary form: Not fiction Publication details: Petaling Jaya, Selangor KBU International College 2009 Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-25. Add to cart (remove)
		No cover image available IUP journal of brand management [electronic resource]. by Institute of Chartered Financial Analysts of India Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: Hyderabad, India : IUP Publications Other title: ICFAI University Press journal of brand management Online access: Full text available from ABI/INFORM Global: 03/01/2012 to present Availability: No items available. Add to cart (remove)
		No cover image available IUP journal of brand management [electronic resource]. by Institute of Chartered Financial Analysts of India Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: Hyderabad, India : IUP Publications Other title: ICFAI University Press journal of brand management Online access: Full text available from ABI/INFORM Global: 03/01/2012 to present Availability: No items available. Add to cart (remove)
		Project management in new product development / Bruce T. Barkley, Sr. by Barkley, Bruce, 1939- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York ; London : McGraw-Hill, c2008 Online access: Click here to access online Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1). Add to cart (remove)
		Sense : the art and science of creating lasting brands / Lippincott Mercer. by Lippincott Mercer (Firm) Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gloucester, Massachusetts : Rockport, 2004 Other title: The art and science of creating lasting brands Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 SEN 2004. Place hold Add to cart (remove)
		No cover image available Brand strategy [electronic resource]. Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: London : Centaur Communications Online access: Full text available from ABI/INFORM Global: 01/02/2003 to 02/23/2009 Availability: No items available. Add to cart (remove)
		No cover image available Brand strategy [electronic resource]. Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: London : Centaur Communications Online access: Full text available from ABI/INFORM Global: 01/02/2003 to 02/23/2009 Availability: No items available. Add to cart (remove)
		Product management / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : McGraw-Hill, c1997 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.56 LEH 1997, ... Place hold Add to cart (remove)
		Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by Rangan, V. Kasturi Shapiro, Benson P Moriarity, Rowland T Series: Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 RAN 1995. Place hold Add to cart (remove)
		No cover image available World class design to manufacture [electronic resource] : WCDM. Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: Bradford, England : MCB University Press, �1994-1995 Other title: WCDM Online access: Full text available from ABI/INFORM Global: 01/01/1995 to 01/31/1995 Full text available from Engineering Database: 01/01/1995 to 01/31/1995 Availability: No items available. Add to cart (remove)
		Selecting the right products and services / David Parmerlee. by Parmerlee, David American Marketing Association Series: American Marketing Association marketing toolbox Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993. Place hold Add to cart (remove)
		Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon. by Hendon, Donald W Material type: Text; Format: print ; Literary form: Not fiction Publication details: Illinois : NTC Business Books, 1992 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 HEN 1992. Place hold Add to cart (remove)

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