Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.

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Material type: Text

TextPublication details: Illinois : NTC Business Books, 1992.Description: 205 p.; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 HEN 1992 (Browse shelf(Opens below))	Available		00011097

Total holds: 0

Originally published: New York : Quorum Books, 1989.

Includes bibliographical references and index.

Donated By Centrepoint Bandar Utama

Classic failures in product marketing : marketing principles violations and how to avoid them /​ Donald W. Hendon.