Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995.Description: xiii, 354 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.802 RAN 1995 (Browse shelf(Opens below))	Available		00008603

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Includes bibliographical references and index.

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