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International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Edition: 5th ed.
Material type: Text Text; Format: print
Publication details: Harlow, England : FT Prentice Hall, c2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 BRA 2005.

Marketing management / Greg W. Marshall, Mark W. Johnston. by
  • Marshall, Greg W [author.]
  • Johnston, Mark W [author.]
Edition: 3rd. ed.
Material type: Text Text; Format: print regular print ; Nature of contents: biography; Literary form: Not fiction ; Audience: General;
Publisher: New York, NY : McGraw-Hill Education, 2019
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: Checked out (1).

Integrated marketing communication : creative strategy from idea to implementation /​ Robyn Blakeman, University of Tennessee, Knoxville. by
  • Blakeman, Robyn
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Lanham, Maryland : Rowman &​ Littlefield, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 BLA 2018.

Marketing management : an Asian perspective /​ Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Swee, Hoon Ang
  • Chin, Tiong Tan
  • Siew, Meng Leong
Edition: 7th global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Harlow : Pearson, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KOT 2018.
  (1 votes)
Strategic Integrated Marketing Communications / ​ Larry Percy. by
  • Percy, Larry
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Milton : Routledge, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 PER 2018, ...

Mastering import & export management / Thomas A. Cook, with Kelly Raia. by
  • Cook, Thomas A, 1953- [author.]
  • Raia, Kelly [author.]
Edition: 3rd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : AMACOM, [2017]
Other title:
  • Mastering import and export management
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Business to business marketing management : a global perspective / Jim Blythe, Alan Zimmerman. by
  • Blythe, Jim [author.]
  • Zimmerman, Alan S, 1942- [author.]
Edition: 3rd ed
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Routledge, 2017
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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Marketing management / ​ Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 15th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson, c2016
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 KOT 2016, ...
  (1 votes)
Journal of China Marketing. Volume 6 (1) / edited by Robert Guang Tian, Jianhua Fan and Yee Yin Wan. by
  • Tian, Robert Guang
  • Fan, Jianhua
  • Wan, Yee-Yin (Yee-Yin A.)
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016
Availability: No items available.

B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin G�ebarowski. by
  • Siemieniako, Dariusz [author.]
  • G�ebarowski, Marcin [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016Copyright date: �2016
Other title:
  • B two B relationship marketing management in trade fair activity
Availability: No items available.

Marketing with strategic empathy : inspiring strategy with deeper consumer insight / Claire Brooks. by
  • Brooks, Claire [author.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London ; Philadelphia, PA : Kogan Page Limited, 2016Copyright date: �2016
Availability: No items available.

Marketing in and for a sustainable society / edited by Naresh K. Malhotra. by
  • Malhotra, Naresh K [editor.]
Series: Review of marketing research ; v. 13.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2016
Availability: No items available.

A framework for marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip [Author]
  • Keller, Kevin Lane [Author]
Edition: Sixth edition, Global Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2016]
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. by
  • McDonald, Malcolm [author.]
  • Wilson, Hugh, 1962- [author.]
Edition: Eighth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2016
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Retail marketing management : principles and practice / ​ Helen Goworek &​ Peter McGoldrick. by
  • Goworek, Helen
  • McGoldrick, Peter J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2015
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.87 GOW 2015.

International marketing in the fast changing world / Barbara St�ottinger, Bodo B. Schlegelmilch, Shaoming Zou, editors. by
  • St�ottinger, Barbara [editor.]
  • Schlegelmilch, Bodo B [editor.]
  • Zou, Shaoming [editor.]
Series: Advances in international marketing ; v. 26.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Group Publishing Limited, 2015
Availability: No items available.

From Little's Law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, editors. by
  • Little, John D. C [honouree.]
  • Hauser, John R [editor.]
  • Urban, Glen L [editor.]
Material type: Text Text; Format: available online remote festschrift ; Literary form: Not fiction
Publisher: Cambridge, Massachusetts ; London, England : The MIT Press, [2015?]Copyright date: �2016
Availability: No items available.

Marketing management / ​Russ Winer, Ravi Dhar. by
  • Winer, Russell S
  • Dhar, Ravi
Edition: 4th ed., Pearson new international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson, c2014
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 WIN 2014, ...

Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by
  • Ferrell, O. C [Author]
  • Hartline, Michael D [Author]
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western/Cengage Learning, c2014
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

Strategic marketing management / Alexander Chernev, foreword by Philip Kotler. by
  • Chernev, Alexander [author.]
  • Kotler, Philip [writer of foreword.]
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: [Chicago] : Cerebellum Press, 2014
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
Lists:

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