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B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin G�ebarowski.

By: Contributor(s): Material type: TextTextPublisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016Copyright date: �2016Description: 1 online resource (163 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781443893107
  • 1443893102
Other title:
  • B two B relationship marketing management in trade fair activity
Subject(s): Genre/Form: Additional physical formats: Print version:: B2b relationship marketing management in trade fair activity.DDC classification:
  • 658.812 23
LOC classification:
  • HF5415.55
Online resources:
Contents:
Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships.
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Includes bibliographical references.

Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships.

Description based on print version record.

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