FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)

Your search returned 35 results.

Not what you expected? Check for suggestions
Sort
Results
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E [author.]
  • Baack, Donald [author.]
Edition: Ninth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Upper Saddle River : Pearson, 2021
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 CLO 2021.

Integrated marketing communication : creative strategy from idea to implementation /​ Robyn Blakeman, University of Tennessee, Knoxville. by
  • Blakeman, Robyn
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Lanham, Maryland : Rowman &​ Littlefield, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 BLA 2018.

Strategic Integrated Marketing Communications / ​ Larry Percy. by
  • Percy, Larry
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Milton : Routledge, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.802 PER 2018, ...

Integrated marketing communications /​ William Chitty, Edwina Luck, Nigel Barker. by
  • Chitty, William
Edition: 5th Asia-Pacific edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Producer: Southbank, Victoria : Cengage, 2018
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CHI 2018.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by
  • Belch, George E. (George Edward), 1951- [author]
  • Belch, Michael A [author]
Edition: Eleventh edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: 2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Marketingov�a komunikace a public relations : v�yklad pojmu a teorie oboru / Jan Halada (ed.). by
  • Halada, Jan [editor.]
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: V Praze : Vydala Univerzita Karlova v Praze, Nakladatelstv�i Karolinum, [2016]
Availability: No items available.

Marketing communications : brands, experiences and participation / ​ Chris Fill. by
  • Fill, Chris
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, 2013
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 FIL 2013, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch ; with contibutions by Jorg Dietzel. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Dietzel, Jorg
Edition: 9th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BEL 2012.

Advertising for people who don't like advertising / by KesselsKramer. by
  • KesselsKramer
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 KES 2012.

The fundamentals of marketing / Edward Russell. by
  • Russell, Edward
Series: AVA fundamentals series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 RUS 2010.

Strategic advertising management / Larry Percy, Richard Elliott. by
  • Percy, Larry
  • Elliott, Richard H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Oxford University Press, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PER 2009.

ADOI
Material type: Continuing resource Continuing resource; Format: print ; Type of continuing resource: periodical
Publication details: Kuala Lumpur : Sledgehammer Communications, 2009-
Other title:
  • ADOI magazine
Availability: No items available.

Marketing communications 2007-2008 / Graham Hughes and Chris Fill. by
  • Hughes, Graham
  • Fill, Chris
  • Chartered Institute of Marketing
Series: CIM coursebook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 HUG 2007.

c/​id : visual identity and branding for the arts / ​ edited and designed by Angus Hyland ; Pentagram text and interviews by Emily King. by
  • King, Emily
  • Hyland, Angus
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 708.00688 KIN 2006.

Simply marketing communications / Chris Fill. by
  • Fill, Chris
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times Prentice Hall, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 FIL 2006.

Essentials of marketing communications / Jim Blythe. by
  • Blythe, Jim
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 BLY 2006, ...

Marketing communications : engagements, strategies and practice / Chris Fill. by
  • Fill, Chris
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times/Prentice Hall, c2006
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 FIL 2005, ...

Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by
  • Smith, P. R. (Paul Russell), 1957-
  • Taylor, Jonathan, 1956-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 SMI 2004.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 659.1 BEL 2004, ...

Clueless in marketing communications / May Lwin, Jim Atchison. by
  • Lwin, May
  • Atchison, Jim
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Pearson, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 LWI 2003.

Pages