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Marketing communications : engagements, strategies and practice / Chris Fill.

By: Material type: TextTextPublication details: New York : Financial Times/Prentice Hall, c2006.Edition: 4th edDescription: xxxvii, 911 p. : ill. (some col.) ; 27 cmISBN:
  • 9780273687726
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 FIL 2005 (Browse shelf(Opens below)) Available 00020653
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 FIL 2005 (Browse shelf(Opens below)) Available 00020652
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.802 FIL 2005 (Browse shelf(Opens below)) Available 00020651
Total holds: 0

Previous ed.: Marketing communications : contexts, strategies, and applications. 2002.

Includes bibliographical references and index.

L00517 08/01/09 BUS University Book Store

SJY/004124 27/02/09