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Essentials of services marketing / Jochen Wirtz, Christopher Lovelock. by
  • Wirtz, Jochen [author.]
  • Lovelock, Christopher H [author.]
Edition: 3rd edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Harlow, England : Pearson, [2018]Copyright date: ©2018
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).
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Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Hean Tat Keh. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Keh, Hean Tat
  • Wirtz, Jochen. Primula Parkroyal Hotel : marketing a business and resort : hotel in Malaysia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 LOV 2002.

Services marketing : people, technology, strategy / Christopher Lovelock. by
  • Lovelock, Christopher H
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 LOV 2001.

Principles of marketing : an Asian case book / Swee Hoon Ang ... [et al.]. by
  • Ang, Swee Hoon
  • Lwin, May O. The Ritz-Carlton Millenia Singapore
  • Wirtz, Jochen. AllerCare-penetrating Singapore's allergy prevention market
  • Tan, Soo Jiuan. AllerCare-penetrating Singapore's allergy prevention market
  • Lovelock, Christopher H. AllerCare-penetrating Singapore's allergy prevention market
  • Lee, Khai Sheang. Industrial supplies corporation of Malaysia
  • Keh, Hean Tat. Tupperware in Singapore
  • Lwin, May O. Tupperware in Singapore
  • Lau, Geok Theng. The mobile phone services market in Singapore
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PRI 2000.

Services Marketing by
  • Lovelock, Christopher H
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice Hall 1996
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 658.8 LOV 1996, ...

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