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Principles of marketing : an Asian case book / Swee Hoon Ang ... [et al.].

Contributor(s): Material type: TextTextPublication details: Singapore : Prentice Hall, 2000.Description: 217 p. : ill ; 24 cmISBN:
  • 013027092X
  • 9780130270924
Contained works:
  • Lwin, May O. The Ritz-Carlton Millenia Singapore
  • Wirtz, Jochen. AllerCare-penetrating Singapore's allergy prevention market
  • Tan, Soo Jiuan. AllerCare-penetrating Singapore's allergy prevention market
  • Lovelock, Christopher H. AllerCare-penetrating Singapore's allergy prevention market
  • Lee, Khai Sheang. Industrial supplies corporation of Malaysia
  • Keh, Hean Tat. Tupperware in Singapore
  • Lwin, May O. Tupperware in Singapore
  • Lau, Geok Theng. The mobile phone services market in Singapore
Subject(s):
Partial contents:
The Ritz-Carlton Millenia Singapore / May Oo Lwin (p. 53-59) -- AllerCare-penetrating Singpore's allergy prevention market / Jochen Wirtz, Soo Jiuan Tan and Christopher H. Lovelock (p. 101-107) -- Industrial supplies corporation of Malaysia / Khai Sheang Lee (p. 119-124) -- Tupperware in Malaysia / Hean Tat Keh and May Oo Lwin (p.157-161) -- The mobile phone services market in Singapore / Geok Theng Lau (p.179-185).
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 PRI 2000 (Browse shelf(Opens below)) Available 00014530
Total holds: 0

The Ritz-Carlton Millenia Singapore / May Oo Lwin (p. 53-59) -- AllerCare-penetrating Singpore's allergy prevention market / Jochen Wirtz, Soo Jiuan Tan and Christopher H. Lovelock (p. 101-107) -- Industrial supplies corporation of Malaysia / Khai Sheang Lee (p. 119-124) -- Tupperware in Malaysia / Hean Tat Keh and May Oo Lwin (p.157-161) -- The mobile phone services market in Singapore / Geok Theng Lau (p.179-185).

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