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Marketing management / Russell S. Winer. by
  • Winer, Russell S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 WIN 2000.

Global and transnational business : strategy and management / George Stonehouse ... [et al.]. by
  • Stonehouse, George
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England : John Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.4012 GLO 2000.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (5)Call number: 658.8 KOT 2000, ...

Value-based marketing : marketing strategies for corporate growth and shareholder value /​ Peter Doyle. by
  • Doyle, Peter, 1943-2003
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 DOY 2000.

Marketing fundamentals, 2000 - 2001 / Geoff Lancaster, Frank Withey and Ruth Ashford. by
  • Lancaster, Geoffrey, 1938-
  • Withey, Frank
  • Ashford, Ruth
  • Chartered Institute of Marketing
Series: CIM workbook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 LAN 2000, ...

Marketing management : a relationship marketing perspective / Cranfield School of Management. by
  • Cranfield School of Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : St. Martin's Press, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 CRA 2000, ...

Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 MAR 2003, ...

Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan. by
  • Fifield, Paul
  • Gilligan, Colin
  • Chartered Institute of Marketing
Series: The official CIM workbook | CIM workbook series. Marketing.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 FIF 1999.

Strategic marketing : planning and control / Graeme Drummond, John Ensor. by
  • Drummond, Graeme
  • Ensor, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 DRU 1999, ...

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. by
  • Boyd, Harper W
  • Walker, Orville C
  • Larreche, Jean-Claude
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BOY 1998, ...

Marketing management : knowledge and skills /​ J. Paul Peter, James H. Donnelly, Jr. by
  • Peter, J. Paul
  • Donnelly, James H
Series: Irwin/​McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/​McGraw-Hill, c1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 DON 1998, ...

Marketing Strategy: Planning And Implementation by
  • Walker, Orville C
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 WAL 1999, ...

Global marketing strategy / Harold Chee, Rod Harris. by
  • Chee, Harold
  • Harris, Rod
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Pitman Pub., 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CHE 1998.

Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8101 AAK 1998.

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by
  • Wilson, R. M. S. (Richard Malcolm Sano)
  • Gilligan, Colin
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Student.
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 WIL 1997, ...

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. by
  • Hooley, Graham J
  • Piercy, Nigel
  • Saunders, John A, 1946-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 HOO 1998, ...

Technology and market structure : theory and history / John Sutton. by
  • Sutton, John, 1948-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass : MIT Press, �1998
Availability: No items available.

Technology and market structure : theory and history / John Sutton. by
  • Sutton, John, 1948-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass : MIT Press, �1998
Availability: No items available.

International marketing / Vern Terpstra, Ravi Sarathy. by
  • Terpstra, Vern
  • Sarathy, Ravi
Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.84 TER 1997, ...

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 GUI 1997, ...

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