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Strategic marketing management 1999-2000 : planning and control, analysis and decision / Paul Fifield and Colin Gilligan.
Material type:
TextSeries: The official CIM workbook | CIM workbook series. Marketing.Publication details: Oxford : Butterworth-Heinemann, 1999.Description: xviii, 326 p. : ill. ; 30 cmISBN: - 0750643595
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Open Collection
|
FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 FIF 1999 (Browse shelf(Opens below)) | Available | 00010095 |
Total holds: 0
"Published on behalf of The Chartered Institute of Marketing." -- T.p.
"For the new 1999 diploma syllabus" -- Cover.
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