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Cases in marketing management /​ Luiz Moutinho. by
  • Moutinho, Luiz
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 MOU 1995.

Business marketing strategy : concepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. by
  • Rangan, V. Kasturi
  • Shapiro, Benson P
  • Moriarity, Rowland T
Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 RAN 1995.

Marketing on the Internet : : multimedia strategies for the World Wide Web / / Jill H. Ellsworth, Matthew V. Ellsworth. by
  • Ellsworth, Jill H, , 1949-
  • Ellsworth, Matthew V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : J. Wiley, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 ELL.

Derivatives markets & investment management / / Mark Fox-Andrews, Nicola Meaden. by
  • Fox-Andrews, Mark
  • Meaden, Nicola
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Prentice Hall/Woodhead-Faulkner, 1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 332.63228 FOX.

Direct marketing : : strategy, planning, execution / / Edward L. Nash. by
  • Nash, Edward L
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 NAS 1995, ...

Contemporary marketing / Louis E. Boone, David L. Kurtz. by
  • Boone, Louis E
  • Kurtz, David L
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tx. : Dryden Press, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 BOO 1995.

The marketing research process. by
  • Crimp, Margaret
  • Wright, Len Tiu
Edition: 4th ed. / / Margaret Crimp and Len Tiu Wright.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Prentice Hall, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 CRI 1995, ...

Direct marketing through broadcast media : : TV, radio, cable, infomercials, home shopping, and more / / Alvin Eicoff. by
  • Eicoff, Alvin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : : NTC Business Books, , c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.872 EIC 1995, ...

Marketing financial services / ​ edited by Christine Ennew, Trevor Watkins, and Mike Wright. by
  • Ennew, Christine
  • Watkins, Trevor
  • Wright, Michael, , 1952-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 332.1​0688 MAR, ...

Principles of marketing / Joel R. Evans, Barry Berman. by
  • Evans, Joel R
  • Berman, Barry
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewoods Cliffs, NJ : Prentice Hall, c1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 EVA 1995.

Journal of marketing practice [electronic resource] : applied marketing science. by
  • MCB University Press
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bradford, West Yorkshire, England : MCB University Press, 1995-1999
Other title:
  • Applied marketing science
  • JMP, AMS
Availability: No items available.

Red-hot cold call selling : prospecting techniques that pay off / Paul S. Goldner. by
  • Goldner, Paul S
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1995
Availability: No items available.

The soul of selling : how to focus your energy to achieve a successful and happy sales career / Billy L. Skinner. by
  • Skinner, Billy L
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1995
Availability: No items available.

Compensation for teams : how to design and implement team-based reward programs / Steven E. Gross. by
  • Gross, Steven E
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1995
Availability: No items available.

The team coach : vital new skills for supervisors & managers in a team environment / Donna Deeprose. by
  • Deeprose, Donna
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, �1995
Other title:
  • Vital new skills for supervisors & managers in a team environment
Availability: No items available.

Cybermarketing / Len Keeler. by
  • Keeler, Len
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1995
Availability: No items available.

NAFTA as a model of development : the benefits and costs of merging high- and low-wage areas / Richard S. Belous, Jonathan Lemco, editors. by
  • Belous, Richard S
  • Lemco, Jonathan
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albany, N.Y. : State University of New York Press, �1995
Availability: No items available.

NAFTA as a model of development : the benefits and costs of merging high- and low-wage areas / Richard S. Belous, Jonathan Lemco, editors. by
  • Belous, Richard S
  • Lemco, Jonathan
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Albany, N.Y. : State University of New York Press, �1995
Availability: No items available.

Knock your socks off answers : solving customer nightmares & soothing nightmare customers / Kristin Anderson & Ron Zemke. by
  • Anderson, Kristin, 1962-
  • Zemke, Ron
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, 1995
Availability: No items available.

Knock your socks off answers : solving customer nightmares & soothing nightmare customers / Kristin Anderson & Ron Zemke. by
  • Anderson, Kristin, 1962-
  • Zemke, Ron
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, 1995
Availability: No items available.

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