FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)
Amazon cover image
Image from Amazon.com

Cybermarketing / Len Keeler.

By: Material type: TextTextPublication details: New York : AMACOM, �1995.Description: 1 online resource (xix, 332 pages) : illustrations, mapContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 058503978X
  • 9780585039787
Subject(s): Genre/Form: Additional physical formats: Print version:: Cybermarketing.DDC classification:
  • 658.8/4 20
LOC classification:
  • HF6146.I58 K43 1995eb
Other classification:
  • QP 650
Online resources:
Partial contents:
Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

Print version record.

Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide