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Direct response graphics : the best print and electronic direct mail marketings / Cheryl Dangel Cullen. by
  • Cullen, Cheryl Dangel
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Rockport, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 CUL 2000.

The complete e-commerce book : design, build & mainain a successful web-based business / by Janice Reynolds. by
  • Reynolds, Janice
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : CMP Books, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.872 REY 2000, ...

Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by Leeann Leftwich Zajas. by
  • Fishel, Catharine M
  • Zajas, Leeann Leftwich
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Rockport Publishers, 2001
Other title:
  • Marketing design that speaks to kids.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 FIS 2001.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
  • Kotler, Philip
Series: The Prentice-Hall international series in marketing
Edition: Millennium ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (5)Call number: 658.8 KOT 2000, ...

Value-based marketing : marketing strategies for corporate growth and shareholder value /​ Peter Doyle. by
  • Doyle, Peter, 1943-2003
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : John Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 DOY 2000.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 ZEI 2000.

Marketing fundamentals, 2000 - 2001 / Geoff Lancaster, Frank Withey and Ruth Ashford. by
  • Lancaster, Geoffrey, 1938-
  • Withey, Frank
  • Ashford, Ruth
  • Chartered Institute of Marketing
Series: CIM workbook
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth Heinemann, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 LAN 2000, ...

Marketing management : a relationship marketing perspective / Cranfield School of Management. by
  • Cranfield School of Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : St. Martin's Press, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 CRA 2000, ...

Principles of marketing : an Asian case book / Swee Hoon Ang ... [et al.]. by
  • Ang, Swee Hoon
  • Lwin, May O. The Ritz-Carlton Millenia Singapore
  • Wirtz, Jochen. AllerCare-penetrating Singapore's allergy prevention market
  • Tan, Soo Jiuan. AllerCare-penetrating Singapore's allergy prevention market
  • Lovelock, Christopher H. AllerCare-penetrating Singapore's allergy prevention market
  • Lee, Khai Sheang. Industrial supplies corporation of Malaysia
  • Keh, Hean Tat. Tupperware in Singapore
  • Lwin, May O. Tupperware in Singapore
  • Lau, Geok Theng. The mobile phone services market in Singapore
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PRI 2000.

Financial services marketing / Tina Harrison. by
  • Harrison, Tina
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 332.1​068​8 HAR, ...

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
  • Temporal, Paul
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.827 TEM 2000, ...

The Internet marketing plan : the complete guide to instant web presence / Kim M. Bayne. by
  • Bayne, Kim M
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 BAY 2000, ...

Market research matters : tools and techniques for aligning your business / Robert S. Duboff, Jim Spaeth. by
  • Duboff, Robert S, 1948-
  • Spaeth, Jim, 1949-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 DUB 2000.

Marketing a service for profit : a practical guide to key service marketing concepts / Greg Clarke. by
  • Clarke, Greg
Series: Marketing in action series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Dover, N.H. : Kogan Page, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CLA 2000.

Branded? / Gareth Williams. by
  • Williams, Gareth
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : V&A Publications, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 WIL 2000.

Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.]. by
  • Chaffey, Dave, 1963-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 INT 2000.

Electronic commerce / Gary P. Schneider and James T. Perry. by
  • Schneider, Gary P, 1952-
  • Perry, James T
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, MA : Course Technology, c2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 SCH 2000.

B to B [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Chicago, Ill. : Crain Communications
Other title:
  • Advertising age's BtoB
  • BtoB
Availability: No items available.

Customer relationship management [electronic resource] : CRM.
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Malibu, Calif. : Freedom Technology Media Group
Other title:
  • CRM
Availability: No items available.

International journal of market research [electronic resource] : the journal of the Market Research Society / MRS. by
  • Market Research Society
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Henley-on-Thames, Oxon, UK : NTC Publications, �2000-
Other title:
  • Journal of the Market Research Society
Availability: No items available.

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