Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by Leeann Leftwich Zajas.

By:

Fishel, Catharine M

Contributor(s):

Zajas, Leeann Leftwich

Material type: Text

TextPublication details: Gloucester, Mass. : Rockport Publishers, 2001.Description: 160 p. : col. ill. 29 cmISBN:

1564968006

Other title:

Marketing design that speaks to kids

Subject(s):

Review: "This book reveals how to create designs that truly speak to the interests of kids. Author Catharine Fishel examines a wide range of successful campaigns for food, toys, magazines, websites, and entertainment, for children. In detailed fashion, she takes readers through the false starts, challenges, and design revisions that initially plagued each campaign - and then reveals the solutions that resulted in the final, kid-smart design." "Including interviews with campaign creators and members of the young market they target, Fishel provides unique insights into what makes for a successful campaign, not only from the professional perspective of designers, but, more importantly, from the expert perspective of a kid."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	741.6 FIS 2001 (Browse shelf(Opens below))	Available		00013479

Total holds: 0

"This book reveals how to create designs that truly speak to the interests of kids. Author Catharine Fishel examines a wide range of successful campaigns for food, toys, magazines, websites, and entertainment, for children. In detailed fashion, she takes readers through the false starts, challenges, and design revisions that initially plagued each campaign - and then reveals the solutions that resulted in the final, kid-smart design." "Including interviews with campaign creators and members of the young market they target, Fishel provides unique insights into what makes for a successful campaign, not only from the professional perspective of designers, but, more importantly, from the expert perspective of a kid."--BOOK JACKET.

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