Market research matters : tools and techniques for aligning your business / Robert S. Duboff, Jim Spaeth.

By:

Duboff, Robert S, 1948-

Contributor(s):

Spaeth, Jim, 1949-

Material type: Text

TextPublication details: New York : Wiley, 2000.Description: vii, 312 p. : illISBN:

0471360058

Subject(s):

Marketing research

Review: "Market Research Matters provides you with tools to better align your company's market research and business forecast efforts to the overall business strategy and operations. It polishes the traditional marketing research techniques and reveals new ones that can help any company avoid the pitfalls of focusing only on the present - and seize the opportunities that an uncertain future has to offer. Market Research Matters will help you make certain your business is up to the challenge of becoming a truly future-focused business."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.83 DUB 2000 (Browse shelf(Opens below))	Available		00012148

Total holds: 0

Includes bibliographical references and index.

"Market Research Matters provides you with tools to better align your company's market research and business forecast efforts to the overall business strategy and operations. It polishes the traditional marketing research techniques and reveals new ones that can help any company avoid the pitfalls of focusing only on the present - and seize the opportunities that an uncertain future has to offer. Market Research Matters will help you make certain your business is up to the challenge of becoming a truly future-focused business."--BOOK JACKET.

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