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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush. by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 MAR.

E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. by
  • Strauss, Judy
  • Ansary, Adel I
  • Frost, Raymond, 1960-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 STR 2003.

Relationship Marketing Management by
  • Little, Ed
  • Marandi, Ebi
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London South-Western/Cengage Learning 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 LIT 2003.

Brands and branding / Rita Clifton and John Simmons with Sameena Ahmad ... [et al.]. by
  • Ahmad, Sameena
  • Clifton, Rita
  • Simmons, John, 1948-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : The Economist in association with Profile, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 BRA 2003.

Strategic marketing / David W. Cravens, Nigel Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Mcgraw-Hill, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2003.

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 PRI 2003, ...

How customers think : essential insights into the mind of the market / Gerald Zaltman. by
  • Zaltman, Gerald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 ZAL 2003.

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. by
  • Kotler, Philip
  • Bowen, John, (John T.), 1948-
  • Makens, James C
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 647.940688 MAR.

Retail marketing management / David Gilbert. by
  • Gilbert, David
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.87 GIL 2003, ...

The art of promotion : creating distinction through innovative production techniques / Lisa L. Cyr. by
  • Cyr, Lisa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Ma. : Rockport, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 CYR 2003.

Development and learning in organizations [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bradford, England : MCB University Press, [2003]-; Bradford : Emerald Group Publishing
Availability: No items available.

Information systems and e-business management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Heidelberg : Springer-Verlag
Other title:
  • ISeb
Availability: No items available.

Journal of database marketing & customer strategy management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications, 2003-
Other title:
  • Journal of database marketing and customer strategy management
Availability: No items available.

Quantitative marketing and economics [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [Dordrecht] ; [New York] : Kluwer, 2003-; [New York] : Springer US
Other title:
  • Quantitative marketing & economics
  • QME
Availability: No items available.

SA Journal of Human Resource Management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: English Summary language: Afrikaans
Publication details: [Auckland Park] : [SA Journal of Human Resource Management], [2003]-
Other title:
  • SA tydskrif vir menslikehulpbronbestuur
  • South African journal of human resource management
  • SAJHRM
  • Suid-Afrikaanse tydskrif vir menslikehulpbronbestuur
  • Suid-Afrikaanse tydskrif vir menslike hulpbronbestuur
  • SA tydskrif vir menslike hulpbronbestuur
  • Human resource management
Availability: No items available.

Journal of database marketing & customer strategy management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications, 2003-
Other title:
  • Journal of database marketing and customer strategy management
Availability: No items available.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by
  • Churchill, Gilbert A
  • Iacobucci, Dawn
Series: The Harcourt series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 CHU, ...

Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan ; with Robert E. Gunther. by
  • Wind, Yoram
  • Mahajan, Vijay
  • Gunther, Robert E, 1960-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 WIN 2002.

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.83 MAL 2002, ...

Marketing communications : cornerstones, instruments, and applications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. by
  • Pelsmacker, Patrick de, 1957-
  • Geuens, Maggie, 1969-
  • Bergh, Joeri van den, 1971-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Financial Times Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 PEL 2001.

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